Yes you have heard it right...After a long –drawn speculation, Yahoo Inc and Microsoft Corp have come together to challenge Search Giant Google’s Dominance in Internet Search and Advertising space. It is to note that Google itself holds 60% of market Share alone. Microsoft will now power Yahoo search while yahoo will take on the responsibility of worldwide relationship sales force for both companies’ premium search advertisers. Its a 10 year contract in which Microsoft will get license of Yahoo’s core search technologies, and Microsoft then can integrate Yahoo’s search technologies into its another products like Bing a new Search Engine...sorry Decision Engine not search engine. Yahoo in turn will get the Handsome share of on traffic generated on both owned and affiliated sites of Microsoft Corp.
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